Phu & Em Group

Phu & Em Group

Founded in 1990s by Bùi Thị Ngọc Định, 25 years ago, Phú & Em Co, Ltd is one of the largest wholesale distributors in VietNam and a marketer of wines from around the world.

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Market Segments

  • Returning Customer network (1000+)
    We supply wines & spirits to our regular customer network as gifts, for consumption in their meetings, for small/ midsize & big retailers in bulk order along with affiliated smaller distributors.
  • Hotels (100+)
    Our hotels customers includes popular hotel chains such as Starwood, Accor, Legends,… and major three to five star hotels.
  • Restaurants (1000+)
    Our products are served as House Wines & Spirits for numerous casual/ premier local/foreign restaurants or restaurant groups such as Alfresco, Opera, Renaissance, Sheraton,…
  • Shops, Supermarkets (1000+)
    We’re currently the main supplier for Metro, Co-op Mart, Big C,… the biggest supermarket chains in VN as well as more than 500 shops and supermarket chains. Supermarkets are still relatively new as a concept in VN. We have strategized our cooperation since their first days of opening and established strong credibility and connection.
  • Bars, Night Clubs, Discotheques (200+)
    We keep extending our reach to existing and newly opened bars, night clubs and discotheques in Ho Chi Minh City and Hanoi where the demands are on high rise.